Eric Graham has released data from testing he’s done over the years on opt-in and the stock phrase “We HATE spam” turns out to be a loser. It’s actually hurting your opt-in rates rather than helping them.
It’s generally accepted that you have 3-5 seconds to engage a visitor once they’ve arrived at your website. You want to position yourself as important or make a compelling offer. But where are they looking? It might not be the most obvious question, but it can be critical. And there’s probably no definitive answer. Or …