The Point at Sandpoint is a high-end luxury vacation rental, among the premiere properties on Idaho’s Pend ‘Oreille Lake. It gives visitors 300 feet of lakefront and easy access to Schweitzer Mountain, rated the#3 resort in America for tree skiing. It’s also a small business in itself.
Luxury rentals have not escaped the downturn in the economy. When Kellee Daugherty contacted us, revenues were off and she was heading into high season looking for ways to increase bookings.
We did some fundamental keyword research to uncover the search terms vacationers use to look for high-end homes. We put together a program of branding and a tagline to differentiate the property from the competition and make it memorable – a destination property.
Then we designed and ran a Google Adwords (paid advertising) campaign and advised the Daugherty’s on sites where they should set up accounts to show case the Point.
The result was a quick injection of revenue in time for high season.
I would highly recommend Tim Dawes who helped design a targeted marketing, advertising and communications plan to build my small business.
Last spring, my revenues had dropped by 80% and I was panicked and didn’t know where to start. Tim was able to ask the right questions, complete some thorough market research and come up with a successful marketing plan that was easy to execute.
Within 1 month, I had a new (and copyright protected) name, tag line, vision, website strategy, Google AdWord and SEO strategies that suddenly increased my business prospects by 600% and my revenues tripled (from my top year) in just a few short months! All during the recession!
Their processes and communication are clear, focused and on-target and my questions were answered quickly, with excellent ideas for immediate action. I will continue to use them regularly to continue to grow my businesses and to stay on track on current in the ever-changing world of internet marketing, advertising and communications.
Use them, but don’t let your competitors know about them!
Kellee Daugherty, Owner and Manager – Luxury vacation home