Marketing with Videos: Where are the Hot Spots in Your Video

You may be familiar with heatmaps for websites. I wrote about them recently. But what about videos you use for marketing? Can you tell what parts of your video your prospects like and which parts they don’t?

Wistia can.

When you host a video with Wistia, they track when your watchers drop off and the parts they watch over and over. So you can tell what people like, and what leaves them cold.

Look at the multicolored strip

Look at the multicolored strip

You can get an idea by looking at the multicolored strip in the image at the left.

And you can find a demo here.

Tim’s Takeaway:

There are fewer and fewer excuses for not tracking.

Tim -

Leave a Reply