The Dublin Core – Do you need to implement it?

The Dublin Core is a set of metadata tags that describe any web element. It includes title, description, author, etc. Some SEO and web marketing professionals are saying increasingly that you should implement the core on your blog or site. They’re saying that you’ll get more attention from search engines and more traffic if you do.

If you Google it, you’ll find varying opinions. Here’s mine.

Google still dominates the search market. And Google doesn’t care about metadata. The reason is pretty core to their philosophy. Metadata is too easy to spam and gerry rig. In the words of Matt Cutt (paraphrased). If Bob creates bob.com and Alice creates alice.com, it’s too easy for Bob to put “alice” in his meta keywords. So they don’t really mean anything anymore.

That’s no less true of the Dublin Core metadata standard. So I don’t hold much hope of Google embracing it.

So is there any reason for you to pay attention to it and get your webmaster to implement it?

There may be.

Some government, non-profit, and educational institutions use it. If those are important to you, if you get traffic from them, you may benefit from implementing the Dublin Core.

The other reason would be if other large sources of traffic started to care about it. Facebook comes to mind, though there doesn’t seem to be a compelling reason for them to care. Facebook cares about Facebook. They don’t rank or index websites. They essentially have one huge website that everyone joins. So there’s very little incentive for them to care about your website. They’d rather you ported your business into Facebook than do anything new on your site.

The net: if you get business from the government, non-profit, or education sector and it’s important to you to have those institutions find your website the Dublin Core may help. Otherwise, spend your time creating valuable content.

Tim -

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