Cruiseinjury.com is the website for Charles Moure, part of the legal team of Harris & Moure. Cruiseinjury.com was already getting page one positions for many search terms before Charles contacted us.
He was driving traffic with Google adwords and wanted more exposure. But mostly, he wanted the site to do a better job of converting visitors into clients.
We interviewed Charles to find out distinguished Harris & Moure’s maritime law practice from their competitors. Then we rewrote the homepage copy to underscore their comparative advantages, and created a couple of down-loadable offers to engage visitors.
The challenge with cruiseinjury.com was that prospective clients wanted to see results and the law firm was legally prohibited from revealing them. We turned that problem into an asset with some effective copy writing:
“We get such good results, so consistently, the cruise lines make us sign agreements not to disclose the sums our clients receive.
What we can tell you is this:”
The result was a homepage that consistently brings in new business.
Tim did great work for us. He didn’t blindly recommend a new website. Instead, he suggested ways we could maximize what we already had by rewriting some copy and adding web features we were missing.
His changes have positively impacted our business and it was all done well within our budget. We could not have been happier. I check the site regularly and all is still working well. I use it in conjuction with Google adwords, and I am getting cases.
Charles Moure, Attorney at Law
Harris & Moure