Why Local Search is Crucial to Small Businesses

The most recent statistics I find on local search are these:

  1. Local searches performed each month – 2.6 Billion
  2. % of all mobile searches that target local information – 27%

And here’s the interesting one, it’s attributed to the Kelsey group. For small and medium businesses (SMBs) online advertising expenditures outstripped traditional advertising for the first time in Aug of 08.

Tim’s Takeaway:

Local businesses must learn to use and win local search to drive maximum revenue.

Online Media Ads outstrip Traditional Media in mid 2008

Online Media Ads outstrip Traditional Media in mid 2008

Tim -

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